Privacy policy

Data privacy

We have written this privacy statement (version 15.11.2020-311231231) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and the choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as

the address (URL) of the accessed website
browser and browser version
the used operating system
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is being made
date and time

in files (web server log files).

As a rule, web server log files are stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

Cookie data, for example, can look like this:

Name: _ga
Expiry time: 2 years
Usage: Differentiation of website visitors
Exemplary value: GA1.2.1326744211.152311231231

A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be able to be stored per domain
A total of at least 3000 cookies should be able to be stored

What are the different types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish between 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually adapted advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google with the search term “Delete Cookies Chrome” or “Deactivate Cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, email address, address or other personal details when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not passed on to third parties.

We therefore only use your personal data for communicating with those visitors who expressly wish to be contacted and for processing the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.

If you send us personal data by e-mail – thus away from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Article 6 (1) a DSGVO (lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to give notice in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behaviour on this website.

You can find out more about how to object to this analysis of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data in a tap-proof manner on the Internet (data protection through technology design Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyse traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to, the following:

Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
Display reports: Display reports help us analyse and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behaviour reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
Conversion reports: Conversion is when you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311231231-5
Intended use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152311231231-1
Intended use: The cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named dc_gtm .
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can be used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Intended use: The cookie is used like gat_gtag_UA to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Intended use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: no information
Intended use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google is constantly changing its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “travelling” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bounce is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider or screen resolution.

Source of origin: Google Analytics or us, of course, are also interested in which website or which advertisements you came to our site from.

Other data include contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favourites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=en

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. There are five options available to us for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en. Please note that this add-on only disables the collection of data by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311231231. We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=en.

Google Analytics IP anonymisation

We have implemented Google Analytics IP address anonymisation on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymisation or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information on IP anonymisation at https://support.google.com/analytics/answer/2763052?hl=en.

Google Analytics reports on demographic characteristics and interests

We have turned on the advertising reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us to get a better picture of our users – without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Advertising settings” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics data processing addendum

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

Facebook Pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented code on our website to do this. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalised advertising) see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311231231-7
Intended use: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Intended use: This cookie is used to ensure that Facebook Pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311231231-3
Value: name of the author
Intended use: This cookie stores the text and name of a user who leaves a comment, for example.
Ablaufdatum: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testsite…%2F (URL of the author)
Intended use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: E-Mail address of the author
Intended use: This cookie stores the user’s email address if they have provided it on the website.
Expiry date: after 12 Monaten

Note: The cookies mentioned above refer to individual user behaviour. Especially with the use of cookies, changes at Facebook can never be ruled out.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at https://www.youronlinechoices.com/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook automatic advanced matching privacy policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the pixel allows us to send hashed emails, name, gender, city, state, postcode and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

When you sign up for our newsletter, you submit the personal data mentioned above and give us the right to contact you by email. We use the data stored as part of the newsletter registration exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of each newsletter – we will delete all the data that was stored with the subscription to the newsletter.

MailChimp privacy policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don’t have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important data protection-relevant aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the internet – on an external server. This way of using a software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending out at predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service to keep in touch with you. We want to tell you what’s new with us or what attractive offers we currently have in our programme. For our marketing measures, we always look for the simplest and best solutions. And for this reason we have also chosen the newsletter management service from Mailchimp. Although the software is very easy to use, it offers a large number of helpful features. This allows us to design interesting and beautiful newsletters in just a short time. Through the design templates offered, we design each newsletter individually and thanks to the “Responsive Design”, our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.

Another advantage is the “cloud system” of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have subscribed to the “list provider”, the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as newsletter evaluation).

MailChimp also shares information with third-party advertisers to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

Through so-called “web beacons” (these are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well our newsletter was received. In this way, we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimised or the location (country) of the recipients can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Intended use: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the session

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311231231-3
Intended use: The cookie is used to distinguish a human from a bot. In this way, secure reports about the use of a website can be created.
Expiry date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Intended use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and easy virtual payment process. For this purpose, the user is anonymously identified on the website.
Expiry date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045311231231-9
Intended use: We have not been able to find out any more information about the purpose of this cookie.
Expiry date: after one year

Sometimes it may happen that you open our newsletter via a specified link for better display. This is the case, for example, if your email programme does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In MailChimp’s “Cookie Statement” (at: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.

How long and where is the data stored?

As MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp’s servers and is only deleted when a request is made by you. You can have us delete your contact. This permanently removes all your personal data for us and anonymises you in the Mailchimp reports. However, you can also request MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email received by clicking on the link at the bottom. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting cookies works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=311231231. You can find out more about MailChimp’s use of cookies at https://mailchimp.com/legal/cookies/ and information about data protection at MailChimp (Privacy) at https://mailchimp.com/legal/privacy/.

MailChimp order data processing contract

We have concluded a Data Processing Addendum contract with MailChimp. This contract serves to safeguard your personal data and ensures that MailChimp complies with the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information on this contract at https://mailchimp.com/legal/data-processing-addendum/.

Amazon affiliate program privacy policy

On our website, we use the Amazon affiliate programme of the company Amazon.com, Inc. The data controllers within the meaning of the privacy policy are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located 5, Rue Plaetis, L-2338 Luxembourg as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. The data processor is Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. By using this Amazon affiliate programme, data from you may be transferred to Amazon, stored and processed.

In this privacy policy we inform you about the data involved, why we use the programme and how you can manage or prevent the data transfer.

What is the Amazon Affiliate Programme?

The Amazon affiliate programme is an affiliate marketing programme of the online shipping company Amazon.com. Like every affiliate programme, the Amazon partner programme is based on the principle of commission. Amazon or we place advertisements or affiliate links on our website and if you click on them and buy a product through Amazon, we receive an advertising fee (commission).

Why do we use the Amazon affiliate programme on our website?

Our goal is to provide you with an enjoyable time with lots of helpful content. To achieve this, we put a lot of work and energy into the development of our website. With the help of the Amazon affiliate programme, we also have the opportunity to be rewarded a little for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

What data is stored by the Amazon affiliate programme?

As soon as you interact with Amazon’s products and services, Amazon collects information from you. Amazon distinguishes between information that you actively provide to the company and information that is automatically collected and stored. Active information” includes, for example, name, email address, telephone number, age, payment information or location information. So-called “automatic information” is primarily stored via cookies. This includes information on user behaviour, IP address, device information (browser type, location, operating systems) or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) that you as a user take to reach a product. Amazon also stores cookies in your browser in order to be able to trace the origin of an order. In this way, the company recognises that you have clicked on an Amazon advertisement or a partner link via our website.

If you have an Amazon account and are logged in while browsing our website, the data collected may be assigned to your account. You can prevent this by logging out of Amazon before browsing our website.

Here we show you example cookies that are set in your browser when you click on an Amazon link on our website.

Name: uid
Value: 3230928052675285215311231231-9
Intended use: This cookie stores a unique user ID and collects information about your website activity.
Expiry date: after 2 months

Name: ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Intended use: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiry date: after 8 months

Name: uuid2
Value: 8965834524520213028311231231-2
Intended use: This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, about which advertisements you have clicked on and which pages you have accessed.
Expiry date: after 3 months

Name: session-id
Value: 262-0272718-2582202311231231-1
Intended use: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be retrieved.
Expiry date: after 15 years

Name: APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Intended use: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiry date: after one year

Name: session-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Intended use: This cookie records the time you spend on a website with a unique cookie ID.
Expiry date: after 2 years

Name: csm-hit
Value: 2082754801l
Intended use: We would not be able to find out any precise information about this cookie.
Expiry date: after 15 years

Note: Please note that this list only shows cookie examples and cannot claim to be complete.

Amazon uses this information to tailor advertisements to users’ interests.

How long and where is the data stored?

Personal data will be stored by Amazon for as long as is necessary for Amazon’s business services or is required for legal reasons. Since the Amazon company has its headquarters in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected in your account.

Another option to manage Amazon’s data processing and storage according to your preferences is provided by your browser. There you can manage, deactivate or delete cookies. This works a little differently for each browser. Here you will find the instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Amazon is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper transfer of personal data between the U.S. and the EU. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4. We hope we have provided you with the most important information about data transfer through the use of the Amazon Affiliate Program. You can find more information at https://www.amazon.com/gp/help/customer/display.html?nodeId=201909010.

WP Statistics privacy policy

We use the analytics plugin WP Statistics on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. This plugin provides us with simple statistics on how you as a user use our website. In this privacy policy, we go into more detail about the analysis tool and show you which data is stored where and for how long.

What is WP Statistics?

This plugin is an analytics software specifically designed for websites that use the WordPress content management system. WordPress helps us to easily edit our website even without programming knowledge. WP Statistics can collect data about how long you stay on our website, which subpages you visit, how many visitors are on the website or from which website you came to us. WP Statistics does not set any cookies and you cannot be identified as a person by the data collected.

Why do we use WP Statistics?

With the help of WP Statistics, we obtain simple statistics that help us to make our website even more interesting and better for you. Our website and the content, products and/or services offered on it should meet your requirements and wishes as well as possible. In order to achieve this goal, we naturally also need to find out where we should make improvements and changes. The statistics we receive help us to get one step closer to this goal.

What data is stored by WP Statistics?

WP Statistics does not set any cookies and the data collected only creates anonymised statistics about the use of our website. WP Statistics also anonymises your IP address. You as a person cannot be identified.

WP Statistics collects visitor data (called Visitos’Data) when your web browser connects to our web server. This data is stored in our database on our server. This includes for example:

the address (URL) of the accessed website
browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
the date and time
information on country/city
Number of visitors coming from a search engine
Length of time spent on the website
Clicks on the website

The data will not be passed on or sold.

How long and where is the data stored?

All data is stored locally on our web server. The data is stored on our web server until it is no longer needed for the purposes listed above.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time.

We have now provided you with the most important information on data processing by WP Analytics. Because the plugin does not use cookies and the data for statistical evaluation is stored locally in the web server, your data is handled very carefully here. If you want to learn more about WP Analytics, you should take a look at the company’s privacy policy at https://wp-statistics.com/privacy-and-policy/.

IONOS WebAnalytics privacy policy

We use the analysis tool IONOS WebAnalytics of the German company 1&1 IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany on our website. The tool helps us to analyse our website and data is also collected and stored for this purpose. However, this tool does not collect any data that could identify you as a person. Nevertheless, in this privacy statement we would like to inform you in more detail about the data processing and storage and also explain why we use IONOS WebAnalytics.

What is IONOS WebAnalytics?

IONOS WebAnalytics is, as the name suggests, a tool that serves to analyse our website. The software programme collects data such as how long you stay on our website, which buttons you click or from which other websites you have found us. This gives us a good overview of user behaviour on our website. All this information is anonymous. This means that we do not identify you as a person through this data, but only receive general usage information and statistics.

Why do we use IONOS WebAnalytics on our website?

Our goal is to provide you with the best possible experience on our website. We are confident in what we offer and want our website to be a helpful and useful place for you. To do this, we need to tailor our website to your needs and concerns as much as possible. With a web analytics tool such as IONOS WebAnalytics and the resulting data, we can improve our website to this end. The data can also help us to design advertising and marketing measures more individually. With all these web analyses, however, we are still concerned about the protection of personal data. Unlike other analysis tools, IONOS WebAnalytics does not store and process any data that could identify you as a person.

What data is stored by IONOS WebAnalytics?

The data is collected and stored by log files or by a so-called pixel. A pixel is a snippet of JavaScript code that loads a collection of functions that can be used to track user behaviour. WebAnalytics deliberately refrains from using cookies.

IONOS does not store any personal data about you. When a page request is transmitted, your IP address is transmitted, but then immediately anonymised and processed in such a way that you cannot be identified as a person.

The following data is stored by IONOS WebAnalytics:

your browser type and version
which website you have visited before (referrer)
which specific website you have visited
which operating system you are using
which end device you are using (PC, tablet or smartphone)
when you came to our site
Your IP address in anonymised form

The data is not passed on to any third-party providers and is only used for statistical evaluations.

How long and where is the data stored?

The data is stored until the contract between IONOS WebAnalytics and us expires. The data is stored in our log directory in the case of a regular web hosting tariff and graphical statistics are generated from it. These logs are deleted every 8 weeks. In the case of a MyWebsite tariff, the data is determined via a pixel. Here, the data is only stored and processed within IONOS WebAnalytics.

How can I delete my data or prevent data storage?

In principle, you have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time. However, since no personal data is stored or processed via IONOS WebAnalytics and it is therefore not possible to assign you as a person, there is also no option to delete such data.

We hope we have been able to provide you with the most important information about the truly economical data processing of IONOS WebAnalytics. If you want to learn more about the tracking service, we recommend that you read the company’s privacy policy at https://www.ionos.com/help/data-protection/data-processing-of-website-visitors-of-your-1amp1-ionos-product/data-collection-for-siteanalytics/.

We integrate elements of social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram privacy policy: https://help.instagram.com/519522125107875
For YouTube, the Google privacy policy applies: https://policies.google.com/privacy?hl=en
Facebook privacy policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/en/privacy

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to provide you and people interested in our products and services with the best possible experience. Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:

Social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, Facebook needs information about people’s wishes and needs in order to show them suitable ads. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools thus enable customised advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website “event data”. This is also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.

In addition to contact details, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver ads in an optimised way, Facebook only uses Event Data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click on “Continue and delete account”.

5) Now enter your password, click on “Next” and then on “Delete account”.

The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognise these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
“Like” button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video player
Group plug-in

At https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can optimise our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information obtained is deleted or anonymised again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting may be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: no information
Intended use: This cookie is used to enable the social plug-ins on our website to work.
Expiry date: after the close of the session

Name: fr
Value: 0jieyh4311231231c2GnlufEJ9..Bde09j…1.0.Bde09j
Intended use: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at https://www.youronlinechoices.com. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend you read the company’s own data policy at https://www.facebook.com/policy.php.

We have integrated the practical Facebook login on our site. This allows you to easily log in to our site with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or your user behaviour is stored and transmitted to Facebook.

In order to store the data, Facebook uses various cookies. In the following, we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Intended use: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2311231231SEmPsSfzCOO4JFFl
Intended use: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Intended use: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after end of session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
button information (e.g. “Like” button)
Birthday date
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.

By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/policy.php.

Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your likes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

If you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that these customer data are only transmitted to Instagram if they have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram’s data processing works the same way as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies are set in your browser, of course.

These cookies were used in our test:

Name: csrftoken
Value: “”
Intended use: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year

Name: mid
Value: “”
Intended use: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_311231231124024
Value: no information
Intended use: This cookie stores the log-in request for users of the Instagram app. Expiry date: after the end of the session

Name: rur
Value: ATN
Intended use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311231231”
Intended use: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First open the Instagram app. On your profile page, go down and click on “Help section”. Now you will come to the company’s website. On the website, click on “Manage your account” and then on “Delete your account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to bring you closer to the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875 you can take a closer look at Instagram’s data policies.

YouTube privacy policy

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have incorporated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, we can’t do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google can – thanks to the collected data – really only show these ads to people who are interested in what we have to offer.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favourites on YouTube.

If you are not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311231231-1
Intended use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user’s bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311231231-
Intended use: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorised attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile about your interests. This data helps us to display personalised advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Intended use: Information about your login data is stored in this cookie.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI311231231-
Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google’s data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=en. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in the Google Account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months depending on your decision and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you allow it or not. As YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=en.

We use the AdSimple Cookie Manager of the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. The AdSimple Cookie Manager offers us, among other things, the possibility to provide you with a comprehensive cookie notice that complies with data protection regulations, so that you can decide for yourself which cookies you allow and which you do not. By using this software, data is sent from you to AdSimple and stored. In this privacy policy, we inform you why we use the AdSimple Cookie Manager, what data is transferred and stored and how you can prevent this data transfer.

The AdSimple Cookie Manager is a software that scans our website and identifies and categorises all existing cookies. In addition, you as a website visitor will be informed about the use of cookies via a cookie hint script and decide for yourself which cookies you allow and which you do not.

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have ended up on our website over time. By having AdSimple’s Cookie Manager regularly scan our website and locate all cookies, we have full control over these cookies and can thus act in a DSGVO-compliant manner. We can thus inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself via a checkbox system which cookies you accept or block.

If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:

Name: acm_status
Value: “:true,”statistik”:true,”marketing”:true,”socialmedia”:true,”einstellungen”:true}
Intended use: Your consent status is stored in this cookie. This allows our website to read and follow the current status on future visits.
Expiry date: after one year

How long and where is the data stored?

All data collected by the AdSimple Cookie Manager is transmitted and stored exclusively within the European Union. The collected data is stored on AdSimple’s servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie hint script. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

We hope we have provided you with a good overview of the traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend the description page on https://www.adsimple.at/adsimple-cookie-manager/.

jQuery CDN privacy policy

In order to deliver our website and all of our individual sub-pages (web pages) quickly and smoothly on different devices, we use jQuery CDN services from the jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). Through this service, personal data of you is stored, managed and processed.

A content delivery network (CDN) is a network of regionally distributed servers that are connected to each other via the internet. Through this network, content, especially very large files, can be delivered quickly even during large load peaks.

jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files for this. As soon as a connection to the CDN server is established, your IP address is recorded and stored. This only happens if this data is not already stored in your browser from a previous website visit.

StackPath’s privacy policy explicitly mentions that StackPath uses aggregated and anonymised data from various services (such as jQuery) to enhance security and for its own services. However, this data cannot identify you as a person.

If you do not want this data transfer to occur, you always have the option of installing Java script blockers such as ghostery.com or noscript.net. However, you can also simply deactivate the execution of JavaScript codes in your browser. If you decide to deactivate JavaScript codes, the usual functions will also change. For example, a website will no longer load as quickly.

StackPath is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.
More information on StackPath’s privacy policy can be found at https://www.stackpath.com/legal/privacy-statement/ and on jQuery at https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

Source: Created with the Datenschutz Generator by AdSimple in cooperation with hashtagmann.de

Data privacy

Automatic data storage

Cookies

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What are the different types of cookies?

How can I delete cookies?

What about my data protection?

Storage of personal data

Rights under the General Data Protection Regulation

Evaluation of visitor behaviour

TLS encryption with https

Google Analytics privacy policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data is stored by Google Analytics?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Google Analytics IP anonymisation

Google Analytics reports on demographic characteristics and interests

Google Analytics data processing addendum

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Facebook automatic advanced matching privacy policy

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MailChimp privacy policy

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How long and where is the data stored?

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MailChimp order data processing contract

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How long and where is the data stored?

How can I delete my data or prevent data storage?

WP Statistics privacy policy

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IONOS WebAnalytics privacy policy

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What data is stored by IONOS WebAnalytics?

How long and where is the data stored?

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Embedded social media elements privacy policy

Facebook privacy policy

What are Facebook tools?

Why do we use Facebook tools on our website?

What data is stored by Facebook tools?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Facebook social plugins privacy policy

Facebook login privacy policy

Instagram privacy policy

What is Instagram?

Why do we use Instagram on our website?

What data is stored by Instagram?

How long and where is the data stored?

How can I delete my data or prevent data storage?

YouTube privacy policy

What is YouTube?

Why do we use YouTube videos on our website?

What data is stored by YouTube?

How long and where is the data stored?

How can I delete my data or prevent data storage?

AdSimple Cookie Manager privacy policy

What is the AdSimple Cookie Manager?

Why do we use the AdSimple Cookie Manager on our website?

What data is stored by the AdSimple Cookie Manager?

How long and where is the data stored?

How can I delete my data or prevent data storage?

jQuery CDN privacy policy